UTM Builder for Google Ads — utm_source=google, cpc

Build campaign URLs with utm_source, utm_medium and utm_campaign tags — live output, validation and clean encoding in your browser.

Landing page URL

utm_source (referrer, e.g. google)

utm_medium (channel, e.g. cpc)

utm_campaign (campaign name)

utm_term (paid keyword, optional)

utm_content (variant, optional)

Lowercase values Spaces to dashes

Tagged URL

Recent links

The last 5 links are stored only in your browser — never on a server.

No saved links yet — copy a built link to keep it here.

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Result

This page opens the UTM builder with the paid-search convention prefilled: utm_source=google and utm_medium=cpc. Add your campaign name and the tagged link is ready to copy.

The cpc medium is the long-standing convention for paid search traffic, and google as the source keeps it distinct from other engines you may also buy on. Note that Google Ads auto-tagging (gclid) can coexist with manual UTM tags — many teams keep both so that non-Google analytics tools still see clean source and medium values. Whatever you choose, keep utm_campaign identical to the campaign name in your ads account: reconciling spend against sessions later depends on that match.

Keep the lowercase and spaces-to-dashes toggles on for ad links — case-sensitive analytics would happily split "Spring_Sale" and "spring_sale" into separate campaigns. Everything is built locally in your browser, and your last five links stay on this device only.

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Executed in Browser

Your files and inputs never leave this device. Processing runs completely offline. 100% Secure.

Accepted Formats & Rules

All five parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content
Lowercase and spaces-to-dashes toggles for consistent tag hygiene
One-click copy plus a local history of the last five links

Key Benefits

✓ Live output: the tagged link is rebuilt on every keystroke, existing query parameters are preserved and every value is safely percent-encoded.

✓ Validation catches broken links before they ship — a malformed URL or a missing source, medium or campaign is flagged immediately.

✓ The last five built links are kept only in your browser's local storage: nothing you type is ever sent to any server.

Use Cases

• Tag a Google Ads or newsletter link with utm_source, utm_medium and utm_campaign so the traffic stops landing in the "direct" bucket.
• Normalize a whole team's links with the lowercase and spaces-to-dashes toggles, so "Spring Sale" and "spring-sale" stop splitting one campaign into two report rows.
• Rebuild yesterday's campaign pattern in one click from the local history of your last five links — stored only in your browser.