UTM Builder for Instagram — utm_source=instagram

Build campaign URLs with utm_source, utm_medium and utm_campaign tags — live output, validation and clean encoding in your browser.

Landing page URL

utm_source (referrer, e.g. google)

utm_medium (channel, e.g. cpc)

utm_campaign (campaign name)

utm_term (paid keyword, optional)

utm_content (variant, optional)

Lowercase values Spaces to dashes

Tagged URL

Recent links

The last 5 links are stored only in your browser — never on a server.

No saved links yet — copy a built link to keep it here.

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Result

This page opens the UTM builder with the Instagram convention prefilled: utm_source=instagram and utm_medium=social. Add a campaign name and copy the tagged link.

Instagram traffic is notoriously hard to attribute because almost every tap happens in the in-app browser — untagged links routinely land in "direct". The convention that keeps reports readable: utm_source=instagram always, utm_medium=social for organic (paid-social when you boost), and utm_content to separate the placements that share one campaign — bio-link, story-swipe-up, reel-caption. That last split matters, since the bio link and a story sticker perform very differently.

Link-in-bio tools add their own parameters to URLs; paste such a link here and the builder preserves the existing parameters while appending clean UTM tags. Everything runs locally in your browser and the last five links are kept only on this device.

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Executed in Browser

Your files and inputs never leave this device. Processing runs completely offline. 100% Secure.

Accepted Formats & Rules

All five parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content
Lowercase and spaces-to-dashes toggles for consistent tag hygiene
One-click copy plus a local history of the last five links

Key Benefits

✓ Live output: the tagged link is rebuilt on every keystroke, existing query parameters are preserved and every value is safely percent-encoded.

✓ Validation catches broken links before they ship — a malformed URL or a missing source, medium or campaign is flagged immediately.

✓ The last five built links are kept only in your browser's local storage: nothing you type is ever sent to any server.

Use Cases

• Tag a Google Ads or newsletter link with utm_source, utm_medium and utm_campaign so the traffic stops landing in the "direct" bucket.
• Normalize a whole team's links with the lowercase and spaces-to-dashes toggles, so "Spring Sale" and "spring-sale" stop splitting one campaign into two report rows.
• Rebuild yesterday's campaign pattern in one click from the local history of your last five links — stored only in your browser.